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My business success story

Updated: Jun 15, 2023

Woman standing in front of greenery

Nichola Flood – Zest4life business mentor


The last two years of lockdowns and social distancing had a profound effect on my business - in a good way. In March 2020, there were two possible ways my business was going to pan out: either watching my clients drop off, or watching my business grow. I’m a firm believer in the power of positive thought, and I chose the latter.

Being there for my clients

I decided from the outset that, whatever happened, I was determined to keep in contact with my clients to support them through the pandemic. I made the decision to take all my live one-to-ones to online consultations, and all but two clients responded positively to this. Of those two, one I never heard from again but the second did eventually come online after I kept in contact with her.

I also reached out to past clients to let them know that I was there if they needed me. I offered everyone a free Zest4life lead magnet ‘10 steps to super health’, to help them support their wellness through this challenging time.

Hands typing on laptop

Seizing new opportunities for business success

In addition, I successfully ran the 4-week Healthier Together programme as an online course, gaining new people to my VIP group on Facebook. In actual fact, my online community grew throughout this time, as I reminded people to add family and friends in need of support into the group. I have over 1.5k followers in this group now.

At a time when much of the country closed down, I saw my business grow. I believe that visualising how I wanted to help people, and cultivating a positive business attitude despite the challenges was key to my success. The support that I gave my community in lockdown allowed me to build rapport and trust, people got to know me better and really did appreciate the help. I even won an award in 2020!

Making marketing work for me

Marketing was never far from my mind, and I increased my efforts during this time. I used resources from Zest, as well as my own, and created my #FUNKY5 smoothie, something I have always had a passion for. I promoted this, and created recipes to help clients on their weight loss journeys. I shared lead magnets and even sold the Zest family friendly recipe e-book, which my community LOVED. Lockdown allowed me to reflect on how I manage my own time and it was a positive for me to breath and refocus.

Now that the pandemic, and lockdowns, are (hopefully) behind us, I will never forget my experience of growing my business during this incredibly challenging period. There will always be challenges, but learning how to respond to them – with positivity always at the fore – is key to turning them into successes.

If you're looking for advice and support to turn your nutrition business into a success story, our Mentors are ready to help! Book your 45 minute complimentary business strategy call using this link:


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