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Building authenticity for your ideal client

Updated: Apr 20, 2022

Antonia Maguire – Zest4life Associate & Business Mentor


One thing I’ve learnt during the last couple of years of lockdowns is that my interest in, and knowledge of, the power of nutritional therapy is deeply ingrained in me. During lockdown, more than at any other time, I loved it. I just had to find ways to share it with others as I had done before. I had to redefine my ideal client.

Staying true to my passion

As speaking gigs and 1:1 corporate client clinics were cancelled, I felt that same weird feeling that many of you probably felt - of looking over a wide chasm and wondering what was on the other side. But at no point was it an option for me t