Thu, 07 Mar|
Get More Clients Workshop: The Right Way to Write to Get More Clients
Join Zest Business Mentor, Ailsa Hichens to understand how to include effective and authentic sales messaging in your marketing.
Time & Location
07 Mar 2024, 12:30 – 14:00
About the Event
As nutrition professionals, we are often very happy to provide educational content and, although there is a place for this in your marketing, it is also important to confidently be able to ask people to invest in your programmes or services - and this is often what people feel uneasy about.
Do any of these sound familiar?
- How do I include a sales messagewithout it seeming pushy?
- What words will actually get my ideal client totake action?
- Where should I be including my sales messages?
In this Get More Clients Masterclass, Zest Business Mentor, Ailsa Hichens, will walk you through some of the key written sales strategies to turn your promotional materials into opportunities for prospective clients to buy.
Ailsa will be covering:
- Sales pages for your programmes
- Promo posts for social media
- How to make your Reels or TikToks a buying opportunity (if relevant)
The rest of the session is an 'open floor' as usual, so please bring bring any of your marketing questions, or simply bring your project work to the session and use it as a virtual co-working space. Let's get the New Year off to a cracking start!
INTRODUCING AILSA HICHENS
For anyone that hasn't met Ailsa yet, Ailsa Hichens is a Nutritional Therapist, Zest4life Health Coach, Marketing Content Manager & Zest Business Mentor. Ailsa runs her own busy practice specialising in female hormones and weight loss; she is our online and local marketing and communication specialist, and with her background as an Editor, also works with members to get their marketing messages just right.